In today's busy service world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win portions. One way to attain these objectives is by aligning marketing efforts with the buyers journey.B2B online marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with the vari… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, as well as other truths regarding modern-day B2B marketing. We talk about exactly how the buying journey is currently completely fragmented and also the manner in which neighborhood structure can aid marketing experts take back c… Read More

Mark Donnigan: It's going terrific, Ben. I am so pleased to be right here on your show.Particularly given the value and the necessity of the subject we're going to be tackling over the program of this discussion as well, which is one that I think is actually under-discussed. One that could if not elevate some brows, but might obtain you some puzzle… Read More